Meet the Cozy Girls of Instagram
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A few years ago, back when Nashville was the filter of choice, cozy season Instagram looked something like this: a bird's-eye view photo of a woman dressed in the comfiest of knits, relaxing on a bed with a steaming cup of coffee in hand and a laptop resting in front of her with a low-light filter edited on top. These photos may have met the dictionary definition of cozy—“enjoying or affording warmth and ease,” according to Merriam-Webster—but they didn't do it for me.
I didn’t only want to be toasty and warm in the comfort of my own home. I wanted that comfort to follow me as a trekked throughout the brisk New York City streets, when I’m stuck between strangers on a crowded subway cart, and especially when the temperature in the office dips so low I start playing musical chairs to find the warmest spot. Uggs don’t usually translate to “office chic,” sitting pretzel-style in a bed with a hot cup of White Chocolate Mocha doesn’t really align with company culture, and I hate the Nashville filter or any rustic-looking filter, if I’m being quite honest.
But scroll through your Instagram today, and a community of self-described “cozy girls” have a completely different aesthetic for wintertime warmth. For them, Air Jordan 1s and Nike Air Max’s take the place of fuzzy house slippers and down-filled puffers and tracksuits are the snuggly alternatives to throw fleece blankets. I’ve finally found my people.
I didn’t have to search too far to stumble upon the cozy girls of Instagram. She lives, eats, and breathes for swooshes (Nike) and stripes (Adidas) and everything in between; she punctuates each outfit with a statement piece, be it an Off-White crossbody, stacks of gold necklaces and rings, a bucket hat or sunglasses, and is frequently featured on Hypebae’s glossy Instagram feed.
She’s Christina Paik, the mastermind behind the @mykindofcozy Instagram account, known for her eclectic mix of streetwear and high end, like wearing an oversized Stussy button-down with a black billowy skirt from Junya Watanabe and a pair of Nike Tekno trainers. “Cozy isn’t about being in comfortable clothes,” Paik tells ELLE.com. “Cozy is being comfortable in your own skin. Be you and everything else falls in place.”
"Being cozy to me means to embrace athleisure and streetwear and incorporate it with my style in a feminine way. Cozy means not following the norms of what every girl is wearing and I do that through menswear—90 percent of my closet is menswear. It’s wearing baggy, loose-fitting, oversized pieces even though the fashion norm is to wear the opposite.
At first I did fear that dressing comfortably in loose fitting clothing would make me come off as less feminine. To get around this, I tried to incorporate feminine aspects such as vibrant colors, bold textures and accessories. With time, having confidence in who am is what really changed how I embraced my cozy aesthetic.
Now that it's winter in New York, a big part of my cozy style has been layering. I'll get dressed and look in the mirror like, 'Oh wow, this looks too plain so let me throw a hoodie underneath to add extra dimension and depth.' "
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