South Africa's national tourism agency would conduct a roadshow for the first time in Istanbul
South Africa’s national tourism agency would conduct a roadshow for the first time in Istanbul, Turkey, for creating platforms for accessing that market.
The January 30 roadshow will provide 11 operators, including small, medium and micro-enterprises, with an opportunity to engage with approximately 50 specially selected Middle East and Turkish travel trade companies.
It would be the 23rd East Mediterranean International Tourism & Travel exhibition in Istanbul, at which SA Tourism and trade partner will participate.
To quote SA Tourism, “Turkey is a strategically important market to SA Tourism as it is a springboard to the rest of the Middle East, India, and South East Asia region.”
Factors that contribute towards making South Africa an attractive destination for Turkish visitors are no visa requirements for travellers from both ends, and for Turkish tourists there is favorable airlift, according to Sthembiso Dlamini, SA Tourism’s chief operating officer.
Studies show that Turkish families visit South Africa for the culture, scenic beauty, beaches and safaris, while young tourists are drawn by action and adventure tours.
Halal tourism is also a factor. Since most Turkish travellers are Muslims, South Africa caters to their needs through a wide array of halal restaurants and eateries across all nine provinces. South Africa ranked among the top 10 most Muslim-friendly travel destinations for 2018.
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